We look at racing through the eyes of our wild-eyed athletes. We aim for victory as a result of joy. We are dedicated to equipping racers to enjoy every grace-filled and adrenalinefueled moment of their skiing. A great time is, and is not, about the stopwatch. We are about the enjoyment. About the mountain. About the personal best. About deep emotions arising from the racing culture and from the race itself. We want athletes to truly enjoy the competition. Our new Firebird collection of skis is the culmination of time spent talking to our athletes, engineering, testing and refining to make skis that will make the difference between a good run and a great run.